Live now — started 7 August 2026, with early access for Prime members. Amazon is advertising 50% to 80% off across fashion and beauty, a 10% instant discount on HDFC Bank cards including EasyEMI, and an extra 10% cashback on prepaid orders that needs no particular card. The deals below are live Amazon prices captured by our importer and checked against the MRP Amazon itself lists — a sale banner is not evidence of a discount, and the deepest cuts during these events land on last-season fashion, home and previous-generation electronics rather than the headline products. The card discount applies after any product coupon, so 10% off an already-reduced price is usually worth more than holding out for a deeper listing.
₹78,990 — was ₹135,790, 42% off
₹109,990 — was ₹180,690, 39% off
₹82,490 — was ₹83,465, 1% off
₹75,990 — was ₹78,860, 4% off
₹13,549 — was ₹16,990, 20% off
₹3,699 — was ₹369,900, 99% off
₹9,590 — was ₹16,990, 44% off
₹1,049 — was ₹4,499, 77% off
₹599 — was ₹1,999, 70% off
₹464 — was ₹2,199, 79% off
₹86,499 — was ₹89,990, 4% off
₹237 — was ₹1,109, 79% off
It starts on 7 August 2026. Prime members typically get access 12 to 24 hours before the public opening, so the best stock on popular items often moves before the sale is officially live for everyone.
The card offer this sale is a 10% instant discount with HDFC Bank, on both credit card and EasyEMI transactions. Separately, prepaid orders carry an extra 10% cashback, which does not need that card at all — worth knowing if you do not hold one. Instant discounts carry a per-transaction cap, so on a large basket check the cap rather than assuming 10% of the total.
In four layers, and they are counted separately at checkout. The listed sale price comes first — 50% to 80% off is the advertised range in fashion and beauty. An Amazon coupon on the product page takes up to 15% more. Buy More Save More adds up to a further 15% on qualifying carts. The HDFC instant discount then applies to what is left, and prepaid cashback lands after. Prime members also see a separate tier at up to 60% off plus around 5% extra. Very few products carry all of these at once, so read the payment screen rather than adding the percentages up.
Not always. Some listings are raised before an event so the sale price matches the ordinary one, which is why every deal here is checked against the real MRP and, where we have the history, marked as the lowest price we have recorded in 90 days.
The page stays up and gets marked expired instead of being deleted. The buy button switches off and the listing shows what the price was, so you can tell an ended deal from a live one rather than landing on a broken link.